Sessions

Customer Selection … Eenie, Meenie, Minee, Mo!

Business Savvy

Presented by: Char Hiebert, CPB

 

Do you find yourself taking on every customer that approaches you for bookkeeping services, no matter what? … Do you continue to work with customers even if they are slow to pay you, or don’t pay you at all? … Do you have some customers that you love as human beings, but you find the work to be joyless? … Are you painfully aware that the quality of your customers is sub-par, but you don’t know what to do about it?

If you answered “yes” to any of these questions, this session is for you!

In business, having a clear picture of your ideal customer – and how to attract them – is critical to creating a lucrative practice – never mind a practice that you love.  Developing awareness of what a successful business relationship looks like to you, and how to communicate this authentically is a learned skill, not something you are born with.  Bookkeepers tend to spend a lot of time learning the technical side of bookkeeping (like government compliance and how to utilize software), but may be undereducated when it comes to managing a relationship.  

 

Well Char’s goal is to help you change this by sharing:

  • Customer selection & creating your “ideal customer” profile

  • Customer attraction (to fit that profile)

  • Effectively communicating what you do/how you work

  • How to fire customers (even the ones you love as human beings).

View more speakers & sessions...

#IPBCIGNITE

©2019 by the Institute of Professional Bookkeepers of Canada. 

  • Black Facebook Icon
  • Black Twitter Icon
  • Black LinkedIn Icon