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Alistair Ellis

Principal Product Manager, Sage 50 CA and Sage 300


Alistair has been an integral part of the Sage team since 1997.  After developing his domain expertise for ten years within the Sage 50 Product Development group, he decided in 2006 to pursue new challenges by joining the Sage 50 Product Management team.

As a product manager, Alistair’s role is to represent the voice of the customer to the rest of the organization by gathering feedback from customers and partners, analyzing the competitive environment, and driving the strategic direction of Sage 50, and planning the product roadmap for coming years.  He spent 4 years as a product manager with Sage One NA before resuming his role with Sage 50 CA in August 2015. In September 2016, Alistair took on Sage 300 alongside Sage 50 CA, and continues to focus on delivering what our customers and partners need to run their business.